IKEA
IKEA sought to position its new gaming range as essential for gamers by engaging with the gaming community through targeted activities.
IKEA aimed to establish its new gaming range as a "must-have" for gamers, necessitating effective engagement with the gaming community through relevant initiatives.
We conducted an FGD with 17 PC gamers and launched a virtual product video on YouTube hosted by Rachel Cia along with another 9 KOLs, reaching 862k. Additionally, we organized a Valorant competition featuring pro player Xccurate and IKEA gaming chairs as prizes, garnering over 100 participants overnight.