Problem
Challenge
As a surrogate media from Djarum and its MLD brand, MLDSPOT wanted to build more engagement with their audience.
DJARUM MLD
We create a user-generated activity to capture the inspiring nature of Djarum MLD brand.
As a surrogate media from Djarum and its MLD brand, MLDSPOT wanted to build more engagement with their audience.
We believe that inspiration can come from anywhere, and the age of social media drives more and more people to be content creators. We captured the opportunity to create an engaging user-generated activity that enables MLDSPOT to be a hub for inspiring contents, and create meaningful relationship with content creator partners: its audience.