Problem
Challenge
BCA aimed to engage younger audiences through esports, capitalizing on the popularity of MOBA games and the burgeoning esports scene in Indonesia.
BCA
BCA sought to expand its reach to a wider audience, particularly targeting the rapidly growing esports community, by leveraging its products Sakuku and Expresi.
BCA aimed to engage younger audiences through esports, capitalizing on the popularity of MOBA games and the burgeoning esports scene in Indonesia.
To achieve this, we launched the event "Xpresi BCA: Mabar Kuy!" (Let's play together!), which brought together young gamers to compete and interact with top esports professionals from Evos Esports.