Problem
Challenge
IKEA's primary challenge was to boost sales while simultaneously increasing brand recognition.
TIKTOK SHOP PILOT PROJECT
IKEA aimed to enhance brand visibility and drive sales growth within the competitive market landscape, leveraging the rising popularity of TikTok
IKEA's primary challenge was to boost sales while simultaneously increasing brand recognition.
Implementing a comprehensive strategy that emphasized optimizing our sales channels and harnessing TikTok's dynamic features. Through strategic collaborations with influential creators and captivating content & live sessions on TikTok Shop, we successfully elevated their brand presence and cultivated deeper connections with our target audience.