NUTRILON
Nutrilon believes that mothers should be able to provide holistic support for their children, so they are ready for future challenges.
We were challenged to help moms provide those supports in an engaging and easy-to-digest manner.
In a crowded market with growing competition from liquid milk alternatives, Nutrilon aims to differentiate itself by offering not only milk products but also digital services to support mothers in parenting and nutritional fulfillment, thereby enhancing its value proposition.
Through a human-centered approach, we addressed real mothers' nutritional and parenting challenges. Our tailored app solution, combined with a social media strategy, aimed to empower and engage our target audience. The goal was to foster widespread adoption and utilization among mothers, enhancing their parenting journey.