AKKI
Continuing AKKI's campaign, we aimed to educate credit card users about OTP code confidentiality by diversifying content formats and expanding outreach to programmatic platforms and TikTok for added engagement and comprehension.
AKKI decided to proceed with their prior campaign with us: maintaining the same objective and message: to educate credit card users about the confidentiality of their OTP codes.
We devised a strategy to amplify the same message across various formats, ensuring that the audience remains engaged and fully comprehends the message. As a result, we expanded our reach to programmatic platforms and added a touch of "fun" by incorporating TikTok into the campaign.