Problem
Challenge
Build awareness to 'low segment' and drives them to convert from magnetic to chip debit card.
BCA
Succesfuly drives the audience esp on the 'lower segment' to convert from magnetic debit card to the newer chip one.
Build awareness to 'low segment' and drives them to convert from magnetic to chip debit card.
Partnering with the trending Koplo DJ, we created a music video that captivates the humor of broader audiences, sparking conversations through social media influencers. Our branding efforts extended to truck paintings, amplifying the hype.