FINEX
The Finex campaign utilized standard display advertisements for a duration of three months with the primary goal of raising awareness about financial services, particularly focusing on trading.
The primary challenges revolve around the creative aspect, particularly because Finex provided multiple creatives that need to be reused continuously over several months.
To address this challenge, we've explored several approaches. These include adjusting the frequency of ad delivery to prevent ad fatigue, continuously monitoring and adjusting budget distribution to optimize campaign impact, and prioritizing high-performing sites. Additionally, we've focused our efforts on utilizing creatives that consistently outperform others.