VICEE
Creating a live-action mascot for ViCee is a strategic initiative aimed at maintaining relevance among younger audiences while fostering a distinctive brand experience.
Engaging with a younger audience while effectively communicating the functional benefits of ViCee's vitamin C supplementation presents a unique challenge. ViCee aims to stay relevant and resonate with its target demographic.
By bringing the MinCee character to life as an iconic live-action mascot, the brand effectively communicates its message through direct actions. This approach not only showcases the functional benefits of the product but also emotionally empowers consumers, providing a memorable and engaging brand experience.