TABI
Creating a captivating virtual influencer with an inspiring backstory, so that followers not only follow, but also admire and feel inspired by.
Books serve as a canvas for birthing and breathing life into characters, leaving a lasting imprint on readers' hearts and minds. Imagine if a beloved character from a novel seamlessly emerged from someone familiar, engaging with us in our daily lives, and even interacting with us directly.
Partnering with acclaimed author Marcella FP, we launched a narrative-driven social media profile featuring a character named TABI. Unveiled a year later, TABI was revealed as a virtual persona with her life story chronicled in a book titled "TABI." Today, TABI's character thrives as a virtual influencer, continuing her journey.