IKEA
We developed the #BeriRuang campaign to address two challenges simultaneously: solidifying IKEA as a premier home decoration solution and offering a remedy for cluttered homes caused by the Omicron pandemic.
IKEA aims to solidify its position as a go-to home decoration solution provider. Meanwhile, the Omicron surge has led to increased time spent at home, exacerbating the issue of home clutter. Is there a link between these two seemingly unrelated factors?
With its commitment to improving everyday life, IKEA launched the "Beri Ruang" campaign to simplify decluttering. Collaborating with diverse KOLs, IKEA shared decluttering hacks and tips on social media while encouraging participation in the #BeriRuang Challenge to inspire each other.