BCA
Creating a multi-channel anti-fraud banking education.
In 2021, banking fraud cases surged in Indonesia, with BCA customers being among the targets especially in the older generations. Fraudsters utilized fake BCA websites and social media to carry out their deceptive schemes. How can we effectively outsmart them?
We decided to distribute anti-fraud education in multiple channels. Therefore, please welcome, #AwasModus!. We collaborated with Creator and KOLs to spread the message to wider audience, so our customers could avoid fraud.